From June 4–6, Fort Lauderdale’s Broward County Convention Center transformed into a vibrant floral universe as Floriexpo 2025 welcomed record-breaking crowds and a stunning expansion of its show floor. With a buzzing blend of floral professionals, top-tier buyers, and trend-forward innovators from around the globe, the energy was high, the florals even higher, and the excitement unstoppable.
A Bloom Boom Like No Other
Floriexpo 2025 didn’t just meet expectations — it completely redefined them. With a massive surge in attendance, especially from high-volume buyers across supermarkets, chain stores, e-commerce, and wholesale, this year’s show floor was a bustling marketplace of blooming opportunities.
From fresh-cut flowers and lush potted plants to tech-powered tools and chic accessories, the diversity on display was nothing short of dazzling. Every aisle offered discovery, every booth a new possibility.
Bob Callahan, President of Floriexpo:
“The energy at this year’s Floriexpo was electric. The feedback has been phenomenal — this year’s turnout and the dynamic show floor are a strong signal of just how alive and thriving our industry is.”
Education, Inspiration, and a Little Bit of Rock & Roll
With a fully sold-out lineup of special events, Floriexpo offered far more than just product displays. The “Floral Bootcamp” sessions, powered by Sunshine Bouquet and Farm Fresh Flowers, gave attendees a powerful deep dive into market trends, strategy, and brand growth.
But it wasn’t all business. The Golden Hour Welcome Party set the tone with sunset vibes, and the Flori After Dark Intercoastal Cruise — hosted by Bloomaker and The Plant Company — proved that the best conversations happen when surrounded by waves and cocktails.
Iron Designer: Romance in 20 Minutes
One of the most talked-about moments? The Iron Designer Competition. The challenge? Create romantic designs with serious impact — in just 20 minutes. And they delivered.
Designers showed off their technical prowess and artistic intuition, but it was Eduard Amayo of Galleria Farms who claimed the title of 2025’s Iron Designer Champion. The theme, “Romance for Less,” inspired elegant, intentional creations that wowed both judges and the audience.
Honoring the Legends: A Flower for Juan Carlos Hannaford
Traditions matter, and none more so than Floriexpo’s cherished Flower Naming Ceremony. This year, a brand-new rose was christened: “Unstoppable Light”, honoring Juan Carlos Hannaford, President of The Elite Flower — the world’s largest flower producer and distributor.
Introduced by Lisa Letch of Shaw’s/Star Market, the heartfelt tribute recognized Hannaford’s unmatched contributions to global floriculture.
Lisa:
“His name is synonymous with innovation, integrity, and lasting impact. Unstoppable Light is more than a flower. It’s a legacy.”
The Bloom Together Event by New Bloom Solutions
On the second day in the evening, there was an interesting VIP event organized by Sahid Nahim where buyers and sellers were able to meet in a more relaxing environment. Peter Landman and floral consultant Joe Don Zetzsche explained to this group of people that flowers need help. Even and especially in the mass market. Service has to be important too.
What’s Next? Floriexpo 2026 — Already in Bloom
After an edition like this, it’s no surprise that eyes are already set on next year’s Floriexpo. With May 27–29, 2026 locked in and the same iconic location ready to bloom again, the countdown has officially begun.
Whether you’re launching your next big product, seeking partnerships, or simply want to immerse yourself in the pulse of the floral industry, Floriexpo is the place to be.
👉 To reserve a booth or learn more about exhibiting, visit www.floriexpo.com
About Floriexpo
Floriexpo is North America’s largest B2B floral trade show, connecting growers, wholesalers, and suppliers with the mass-market floral industry. It’s the ultimate platform for networking, education, and business development.
